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Thursday, July 8, 2010

Sustainability the Focus of Napa Farms Market in SFO's New Terminal 2

Posted By on Thu, Jul 8, 2010 at 3:35 PM

Cupcakes on a plane! - TIFFLAW/FLICKR
  • tifflaw/Flickr
  • Cupcakes on a plane!
Third Wave coffee from Equator. Organic ice cream from Three Twins. Hog Island oysters, Frog Hollow Farm peaches, Kara's cupcakes ― the lineup of producers at the upcoming Napa Farms Market in the San Francisco airport is shaping up.

When the new Terminal 2 opens in March 2011, it's going sustainable; all vendors awarded concessions pledged to humanely raised meats and as much local and organic produce as possible. At the entryway to the terminal will be the 4,000-square-foot cafe, wine bar, and market stocked with foods from local, artisanal producers.

San Mateo-based Tastes on the Fly,

which runs the Perry's and

Yankee Pier concessions in the international terminal, is behind the

market (for the wine component, it's partnering with San Francisco-based Vino Volo, which currently runs 10

airport wine bars around the country). Tastes on

the Fly CEO Michael Levine calls Napa Farms Market "a cross between the Ferry

Building Marketplace and the Oakville Grocery." In fact, the

architects who are building out the space also worked on the Ferry

Building and the Jack London Square Marketplace.

Gavin Newsom

called the Napa Farms Market a "farmers'

market" at a press event last week, but it will have very little

fresh produce. "Let's face it, green beans are not what you're going to buy at

an airport," Levine says."You'd take a picture of them and say, 'Only

in San Francisco.'" 


There will be some dining tables, but the market is primarily

set up to sell local products ― from Cowgirl Creamery cheese to Acme

bread to bottles of wine ― that

customers can take with them. Equator

Coffees will be running an 800-square-foot cafe in the front, the

San Rafael roaster's first retail store and cafe; Equator owners Helen

Russell and Brooke McDonnell say they'll have a pour-over bar in addition

to the espresso machines and standard brewed coffee for grab-and-go drinkers. In the back, Levine says, will be a station for wood-fired pizza,

sandwiches, and an express version of the Tyler Florence Rotisserie

about to open in Napa.

Follow us on Twittet: @sfoodie. Follow me at @jonkauffman.

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Jonathan Kauffman

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