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Friday, June 11, 2010

Jell-O Mold Competition Dares to Dream Beyond the Shot

Posted By on Fri, Jun 11, 2010 at 10:38 AM

click to enlarge Jell-O caviar, an entry in last year's contest. - RAPHAEL BRION/EAT ME DAILY
  • Raphael Brion/Eat Me Daily
  • Jell-O caviar, an entry in last year's contest.
From molded salads that wowed 1950s dinner parties to Bill Cosby's Jigglers and vividly colored "shots" sucked out of flimsy paper cups by Jersey Shore cast members, Jell-O is an enduring cultural phenomenon, one that has far transcended its gastronomical limitations. In a few weeks, Brooklyn's Gowanus Studio will (for the second time) celebrate the quivering wonderfood with a design competition pitting expert molders against one another for supremacy in the following categories: Creativity, Aesthetics, Structural/Sculptural Ingenuity, Edibility/Culinary Appeal, and Best Use and Showcase of Jell-O. This public event happens at Gowanus Studio Space (166 7th St. in Brooklyn) on the evening of June 26, so unless you're traveling (and willing to carry your creation onto a plane or work in someone's strange, cramped kitchen) you might want to just tell your NYC friends ― quickly, since registration ends today. Entrants will compete for a grand prize package that includes $400 in cash. We're anticipating molds corresponding to current events: oil tankers, Barack Obama's likeness, and lime-green soccer fields.

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