. . . We see our market as an incubator for local businesses, and we want to use our limited space to provide this same opportunity to other local companies."
Though a blow to Aidells and de Wilbur (an independent rep for the
sausage company), the eviction was no surprise, coming after months of
negotiations. And Aidells is no longer the company that started selling
at the market in 1993. Founder Bruce Aidells hasn't been involved with
the operations for more than 10 years, and the San Leandro company has
factories in several states and distribution through several national
Nevertheless, says Storrie Johnson, Aidells
vice president of operations, "We thought that we were a wonderful
example of how farmers' market businesses can become successful. We've
tried to stay true to the markets by selling unique products only found
there" (such as the Whiskey Fennel sausage and the spicy Bier
sausage). They're still going to have a presence at farmers' markets in
Marin County and the Peninsula, but Johnson admits that the Ferry Plaza
is the "showcase market."
Though it's a bit of a loss to those of us who have been ordering Bier
sausages from the Aidells stand since the farmers' market operated out
of a crappy parking lot, CUESA has the right to define its own
standards -- especially if it is operating as San Francisco's
"showcase" market. But that makes us wonder about other companies who
may no longer merit a place in the showcase -- specifically, Scharffen
We are creating a community of like-minded people that will:"Part of any food artisan's growth goes beyond where they start," says Jane Connors, Ferry Building Marketplace senior property manager, when I ask her about whether Scharffen Berger still belongs in the Ferry Building. She cites the national growth of local operations like Peet's Coffee, as well as more recent, smaller-scale expansion by Blue Bottle Coffee and Cowgirl Creamery. But those companies are still headquartered locally, I mention, whereas Scharffen Berger isn't anymore.
small regional producers that practice traditional farming or
production techniques and who develop personal relationships with their
• Promote the Bay Area's vast ethnic diversity and
serve and an incubator for artisan producers who are returning to
sustainable methods of agriculture and production.
and we're happy to have them. They're
terrifically suportive of all our activities and they're
one of the most generous [tenants] in terms of outreach."
Sounds like the Aidells people might want to talk to her.