There's a certain kick we all get from discovering the next big thing before someone else does. In Silicon Valley, if you're launching a company, you offer potential users the opportunity to sneak a peak at a product or service in exchange for volunteer beta testing and general patronage. It's a potent psychology that's permeated through Twitter all the way to restaurants. Which is why, if you want to hear about a restaurant before it opens, you'll likely stumble on it via your Twitter and perhaps even Facebook feeds.
In the same vein, thanks to Twitter engineer Ryan King, we found out about a grilled sausage restaurant that opened earlier today in the Mission, Rosamunde's. Ryan has already gathered up some troops to join him in a feast tonight
― via tweets, naturally.
Of course, restaurant accounts on Twitter aren't new. Establishments from Blue Bottle to Michael Mina have used the service to connect with customers. Naturally, Twitter has played an instrumental part in the rise of food carts (Twitter's platform director, Ryan Sarver, has a good Twitter list
going). But for brick-and-mortar establishments, good chatter on
Twitter can generate good foot traffic on opening day, maybe even more
so if diners feel they've somehow contributed to the creation of the
menu. Budding S.F. restaurants, take note.