Truly taking in the breadth and depth of 250,000 snacks from 81 countries in three days at the annual Fancy Food Show
at Moscone Center ― well, that's a tall order, even for your voracious SFoodie. Fortunately, this isn't our first visit to the best damn trade show that San Francisco has to offer (sorry, Macworld), and we know how to strategize.
You see, we're not making the same rookie mistakes we made when we first attended the FFS. It takes a lot of sheer will to resist all of the beguiling food and drink on offer here, to stay out of the curtained-off cocktail areas, to keep from diving into big bowls of candy, trays of meats and cheeses and pastas, cookies and crackers and chips. Oh my.
Yesterday, opening day, we refrained from gluttonous sampling -- lawd
, it was hard -- to stay focused on our mission to seek out all the Bay Area companies on exhibit. We're at the show in full force, from grand booths in the main aisles to spotlight space in the new products area and shared tables in the Savor California
-sponsored corner, an area where we probably would have lingered even if we weren't keeping a special eye out for Golden State products. We met a great group of independent locals who we are excited to feature for you in more depth over the coming weeks.
Today, we'll head back to carouse the aisles we didn't get to
yesterday, including the vast sections dedicated to food products from
different countries around the world. We know from experience that this
area is a real tease, because you'll taste all sorts of unfamiliar
products and flavors that you may never get to see in the States ever
again; we're completely at the mercy of the bigger American retailers
and distributors. We're afraid to spend too much time in this area,
lest we fall in love that can never be requited again.
closing day, which means we will indulge in everything we possibly can,
as if the world is ending. We will feel good knowing that much of what
remains at closing time will be gifted to various community organizations, and that organizers hope to top last year's donation of more than 100,000 pounds of food.
limp home on MUNI, quite possibly drunk, and try to digest everything
we ate and everything we saw. Stay tuned. And now, back into the fray.