In an acknowledgment, perhaps, that some 2009 festival-goers were frustrated by long food lines and sold-out vendors, Coss said that, instead of offering food on just Saturday and Sunday, next year's vendors would be hawking food on Friday, too. An estimated 70,000 showed up for this year's three-day event in August, which organizers deemed a success. And a blueprint -- with relatively minor tweaks -- for next year's festival. "We want more food, we want more days of food, and we really want to celebrate food craft," Coss said. The only other significant difference from 2009 is that the Jack London Square market is expected be operational by next summer, so JLS Partners will be in charge of the Eat Real Market. A reformatted Eat Real Fest Web site goes live tomorrow. Meanwhile, vendor applications are already available for download at the current site.