Lillian wrapped up her first official week in business today (after debuting at Eat Real last month). Liba Falafel Truck has been parked in Emeryville, selling spiced carrot salad and falafel bowls near the Pixar campus on Park Street. Starting Monday, Liba will roll up to San Francisco three days a week, in a parking lot at De Haro and Alameda, at the base of Potrero Hill. The name Liba is Lillian's adaptation of the German and Yiddish words for love.
Lillian, 37, is a one-time café owner and manager of the BrainWash Café and Laundromat on Folsom. Her falafel menu offers customizable options, with additions that are anything but traditional. Chimichurri. Yogurt raita. Rosemary peanuts. "What I ended up doing is being really loosely associated with Mediterranan flavors," Lillian said. "Like, I have olive-orange relish with thyme, which is Mediterranean but more Moroccan, really." Her mission? To change minds about falafel - something you most likely haven't spent a lot of time pondering. "I'm really trying to brand falafel in a non-ethnic way, to make it more approachable for people," she said.
See if Lillian can deliver her own falafel epiphany when the Liba Falafel Truck comes to San Francisco, Mon., Wed, and Fri., 11 a.m.-2 p.m. (It'll lumber back to Emeryville Tue. and Thu.) You can also follow the truck on Twitter and Facebook.