"We heard about a restaurant in London that did something similar," McKibbin told SFoodie. "They actually had higher check averages than when they had the prices printed on the menus." That means either a.) that diners thought the cooking was very, very good, or b.) overcompensated to avoid being seen as cheapskates, or c.) were just plain dumb.
Of course, the point of Urban Tavern's promotion is not to bilk its customers -- at least we hope not. Instead, it's hyping the rollout of its new summer menu (peruse it on the Web site), and showing off newish chef Mary O'Neill, who unpacked her knives there two months ago. And the set-your-own-price promo has rules: no more than three courses, and no more than 100 diners a day will be seated.
Which suggests that, though Kyle McKibbin may harbor optimism that diners will open their wallets after a fantastic lunch, he isn't taking any chances. The deal runs June 8-12, 11:30 a.m.-2:30 p.m. Reservations via OpenTable, or call 923-4400.