Brawndo: The Thirst Mutilator, which you might recognize as the all-too-believeable sports drink of the future from Mike Judge's cult film Idiocracy, is making the jump into real life, to begin its takeover of water as the liquid of choice for all living things on earth (remember: "it's got what plants crave!").
While I uniformly hate energy drinks, Brawndo is just so schticky that I might have to buy a case and then, you know, wonder why I've never crushed a human skull with my bare hands. Just watch the damn commercial. (via Kottke)
-- Brian Bernbaum