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Friday, May 22, 2015

OutofFocus.TV Presents First Annual Music Video Fest at The New Parkway

Posted By on Fri, May 22, 2015 at 9:17 AM

click to enlarge THE NEW PARKWAY
  • The New Parkway

The MTV-fueled glory days of the music video have long since passed, but videos remain a crucial part of any band's ascent, helping it bring its songs to life, develop its aesthetic, and demonstrate its personality. But where can you go to find new and exciting indie videos by that amazing band you haven't discovered yet?

Videographers Tina Liao and Loren Risker created OutofFocus.TV to provide an online home for such videos. The indie TV channel, which describes itself as the “dream of what MTV shoulda been” streams music videos, live performances, and mini-documentaries 24/7. 

“Ever since I was a teenager I loved watching music videos,” said Risker. “Even though we have more music videos than ever, and it's easier than ever for a band to make a music video, there aren't a lot of places to watch anything but pop music videos.”

On Sunday May 24, Liao and Risker will present the first OutofFocus Video Festival at The New Parkway in Oakland, which will feature a curated selection of music videos by local artists including Golden Drugs, Sonny and the Sunsets, Magic Trick, Hobocop, Cold Beat, and The Fresh and Onlys.

“Some of them are pretty high-end and some of them are shot with VHS,” said Risker. “Not everyone who made the music videos is a professional filmmaker, but they will seem very intentional and professional.”

Liao and Risker will showcase about two hours of music videos by mostly indie rock and punk artists, with some of their own video interviews interspersed throughout the program. They will present a few juried prizes and an audience choice award as well as hold a Q & A with some directors and bands after the screening.  

So what advice does Risker have for a director or band about to make its first music video? 

“It should access the feeling of the song and have a flow to it,” he explains. “A good music video is like a roller-coaster. It may be the exciting one that takes you around and around, or the short one that just brings you up and down, or it could be a relaxing one like the swings. Either way, it should feel like you're on a ride.” 

Here's a look at of one of the videos from the fest, "Rat House" by Shannon and the Clams, directed by Shannon Shaw.

 

OutofFocus.TV Music Video Festival, Sunday, May 24, 9 p.m., The New Parkway Theater, Oakland, 474 24th St., 510-658-7500. $8. 



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Jessi Phillips

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