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Tuesday, May 19, 2015

Right Swipe Pics: Business Aiming to Make Your Tinder Pics Look Better Recently Expanded to San Francisco

Posted By on Tue, May 19, 2015 at 4:00 PM

Izaurralde and Nanda on a shoot in the Haight in May 2015 - JESSICA NEMIRE
  • Jessica Nemire
  • Izaurralde and Nanda on a shoot in the Haight in May 2015

Miami photographer Maria Izaurralde makes people look good on Tinder for a living.

Izaurralde’s business — called Right Swipe Pics, for the obvious reasons — focuses on taking flattering pictures of people (mostly men) for their online dating profiles.

Izaurralde said she initially got the idea for her business because when she's on a date, she naturally notices which lightings and settings make her date look more attractive.

“If someone looks really good in a certain light, I want to capture that, for example,” Izaurralde said. “I want to make people look sexy.”

She said that one of her subjects got six matches in one hour using her photos, but before using her photos, the poor dude wasn’t getting any matches at all. 

“It really changes outcomes in real life,” Izaurralde said of people having swipe-able pictures. “It’s not just that people respond to it, it also changes a person psychologically. They feel better about themselves.”

But why do Izaurralde’s pictures get such a good response?

“I kind of pretend I’m on a date [when taking the pictures],” Izaurralde said. “I pretend I’m on a date with a guy, and that I’m just looking at the light and looking at his face and I’m capturing in my head everything that’s really attractive about him, like the best angles and lighting and his expressions.”

Now, Izaurralde mostly finds clients through Twitter or by good old-fashioned word of mouth, but when she initially started her business in January, she was using Tinder to promote it — until they kicked her off, ironically enough.

We caught up with Izaurralde during a photo shoot she had with L.A. comedian Neel Nanda, whom she met on Tinder — she was using it to promote her business, and he was using it to promote one of his shows. Nanda was one of Izaurralde’s first clients in San Francisco, where Izaurralde recently expanded from Florida.

Izaurralde’s previous job as an image manager at National Geographic inspired her to start taking her own pictures. Aside from taking pictures of people for dating profiles, Izaurralde is also interested in fine art photography, but is “more into” the dating pictures because she herself is dating.

“I can sympathize more with people who are single, and I know the kind of photos that I would want to see [on a dating profile] too,” Izaurralde says.



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Jessica Nemire

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