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Monday, December 29, 2014

Set in the Street: Living Room Pops Up in San Francisco

Posted By on Mon, Dec 29, 2014 at 2:44 PM


Proving that what you think you see is not always the reality of the situation, artist Justin Bettman brought the Set in the Street installation project to San Francisco yesterday and created a living-room scene on the street in the Mission District.

Complete with a Christmas tree, presents, and couch — when viewers zoom in on the image it leads them to believe it's a living room in anywhere-U.S.A., but when viewers zoom out they sees the reality surrounding the quaint Christmas-card image. Bettman, a San Francisco native, who has worked with artistic partner Gozde Eker on other sets in NYC, undertook this San Francisco design and set-up to see how the Bay Area public would react to the set; it was met with an onslaught of Instagram photos and Reddit comments about rent prices.

click to enlarge SAM HYLTON
The San Francisco set was comprised of free Craigslist items and left in place for the day so that the public could take a seat and snap a few photos of themselves in the "living room" after the artist's photoshoot; however, Bettman let us know the living room has now disappeared. And while this set was comprised of Craigslist items, Bettman adds, "the items found come from various places — Craigslist, friends getting rid of things, and literally off the street. Generally I have a general vision for what I want and try finding pieces that fit that vision."

You can check out #setinthestreet on Instagram to see who plopped themselves on the couch for a few moments yesterday, and view Bettman and Eker's other Set in the Street installations on their site (our personal favorite was the the bathroom scene). Also, Bettman let us know that the series is ongoing, but the location of his next set is still under wraps.

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Mollie McWilliams

Mollie McWilliams

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Mollie is the Web Editor and has been with SF Weekly since 2010.

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