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Tuesday, September 9, 2014

Dating App Says San Franciscans Prefer "Casual Dating"

Posted By on Tue, Sep 9, 2014 at 9:00 AM

click to enlarge Clover's "Heat Map" - CLOVER
If you live in San Francisco and you use dating apps mostly for hooking up and casual dating, you’re in the right place.

The Tinder-esque dating app Clover conducted a study of its 15,000 users to find out what San Franciscans are looking for when they initially sign up for dating apps. One look at the map shows that California as a whole — along with Nevada and North Dakota — prefers casual dates and one-night stands to serious relationships, and San Francisco is no exception.

We contacted Clover for more San Francisco-specific findings and they shared that of the San Franciscans who have signed up for a Clover account, 32% of the users reported that they are most interested in hooking up, and 34% said that they are most interested in “casual dating” — which, as we all know, really means going on dates with multiple people as a pretense to hooking up with multiple people.

In contrast, 24% of the San Franciscans surveyed said that they’re looking for a serious relationship. Additionally, 10% reported that they’re looking for new friends, which is either kind of sad and pathetic or, again, code for hooking up.

The San Francisco results are drastically different from most of the other cities polled, especially New York, where only 16% of users are looking to hook up, 15% want new friends, 30% are hoping to “casual date,” and a whopping 39% are seeking a serious relationship.

So the next time you’re talking to someone on Tinder or Clover and he/she wants to know what you’re doing at 6 p.m. but you’re more interested in what he or she is doing at 2 a.m., don’t feel bad — over 30% of the San Franciscans on Clover are in the same boat as you are.

And if you’re using dating apps because you’re trying to find The One, then maybe you should consider a different method. Or moving to New York.



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Jessica Nemire

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