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Thursday, May 22, 2014

Don't Wash Your Levi's, Says Jean Company CEO Chip Bergh

Posted By on Thu, May 22, 2014 at 12:00 PM

click to enlarge YOUTUBE/LEVI'S
  • YouTube/Levi's

This may be the weirdest fashion tip of all time.

San Francisco's Levi Strauss & Co.'s CEO says don't wash your jeans. That's right, don't wash them, and better yet, when they're getting a little stinky, just throw them in the freezer! Apparently the cold kills the bacteria*.

CEO Chip Bergh reiterated the company-proclamation (this isn't the first time they've reminded the public not to wash them) in front of an audience and he shared that the pair he was wearing has yet to see a washing machine, according to Mashable. We wish we could have seen the faces of the audience members when he announced that -- our eyes would have been wide and our gaze fixed on his lower region.

And while this tip may be all well and good with Mother Earth, we just can't picture hundreds of people walking around in freezer-stored, unwashed jeans. Maybe it's time to swing by Levi's Plaza on Battery.

*Science isn't so sure about that.

For events in San Francisco this week and beyond, check out our calendar section. Follow us on Twitter at @ExhibitionistSF, Mollie at @MollieM10, and like us on Facebook.

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About The Author

Mollie McWilliams

Mollie McWilliams

Bio:
Mollie is the Web Editor and has been with SF Weekly since 2010.

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