We have a beard and mustache club, residents who participate in national beard competitions, and there was a S.F. man photographed eating ramen out of his beard -- it's safe to say, San Francisco loves beards. But a study shared on the BBC today says the days of the beard may be numbered.
In the study, 1,453 women participants and 213 men participants were shown four photos of men -- ranging clean shaven to full beard -- and the results say that beards are so yesterday. It looks like 2014 is the year of heavy stubble.
So why is stubble in? According to the study it's all about evolution, and how males change their traits to stand out to women -- a bearded man looks hella attractive in a sea of clean faces, but when everyone starts to grow a beard, the bearded ones no longer stand out to the women. The study also says the 2008 economic crisis could have played a part (just like ombre hair).
Will San Francisco buck the trend and continue with its beard loving ways? Time will tell. But since another study says men facial hair trends run on a 30-year clock, then it's really time for the mustache to make it's return. Hello, Tom Selleck!