Last fall, SF Weekly interviewed David Beaulieu, City resident and entrepreneur who, together with his wife Melissa, was preparing to launch Belle SF, a new quarterly print magazine.
The wait is over. Belle SF issue one has arrived.
Belle SF promises to resurrect the glory days of Playboy. The magazine will feature tasteful, artfully-lit photos of beautiful women in the nude. Nothing too graphic, but skin will definitely be on display. The magazine will also feature works by local artists and writers: art, culture and nudity is the motto.
"We would love to make money," Beaulieu said at the magazine's launch party at the SOMA watering hole Terroir. "But our real goal is to produce a good alternative magazine to the ones San Francisco already has."
Beaulieu declined to say how much it costs to publish Belle SF, but he did say that they needed 1300 subscribers to pay for a year of productions. "Subscriptions are trickling in," he reports.
Stores and kiosks around the City are also signing on. Among the retailers who'll be carrying Belle SF are Good News in Noe Valley (24th Street between Noe and Sanchez) and Perch, Bird and Beckett on Chenery Street in Glen Park. It's even in Oakland: Loakal Art Gallery (560 second Street) has also signed on.
Oakland is in fact part of Belle SF's focus. The debut issue has a feature on Oakland based artist Eddie Colla. There's also fiction, pieces on some of San Francisco's better places to eat and hang out, and, oh yes, the pictures.
"I agreed originally because of David's enthusiasm about the project," said the stunningly beautiful Leighandra, a Belle SF model. "It was going to be done tastefully, and now my excitement is through the roof. It's been a year plus, but they accomplished what they set out to do. I'm proud to be a part of it."
"David and Melissa are good at lending their expertise and being open to feedback, discussion and improvement," said Managing Editor Lisa Gordon. "Even though they have a very solid vision, they're accessible."
And so, Belle SF is here for all to see and judge for themselves. And what of Beau SF, the proposed male version of the mag? Interested in seeing tastefully hot guys, anyone?
"Maybe if this one takes off," said Beaulieu.
Potential writers and models can email the magazine at firstname.lastname@example.org; and you can learn more about the magazine and subscriptions on their site: bellesf.com.