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Friday, March 14, 2014

Ban Bossy: Lifetime TV's Message to Young Girls

Posted By on Fri, Mar 14, 2014 at 2:05 PM

Unfairly judged and labeled because she's not a man?
  • Unfairly judged and labeled because she's not a man?

Barbra Streisand and Steven Spielberg are both seasoned film producers and directors; legendary perfectionists, they're known for showing up on time and fully prepared. They expect nothing less, and will accept nothing less, from their colleagues.

Why then, is Spielberg called a "strong" producer/director, while Streisand is often called a "bitch"?

Lifetime TV, the cable network for women, has launched a campaign in partnership Girl Scouts and, to address the often culturally accepted mislabeling and name calling which discourages girls from assuming leadership positions.

Though Streisand doesn't participate in the Ban Bossy campaign, an impressive array of women do. Former Secretary of State Condoleeza Rice, actresses Jennifer Garner and Jane Lynch, fashion maven Diane Von Furstenberg, and Facebook's chief operating officer: Sheryl Sandberg, among others; they offer a strong, supportive message to young girls.

Sandberg is the woman behind Lean In, an inspirational organization designed to help women achieve their goals. Lean In has an active website and message board where women can seek support, get information, and network. The organization also offers monthly meetings where hands-on support can be found.

Sandberg appears in Lifetime's Ban Bossy PSA, now posted at YouTube. Presumably, the video will also air on Lifetime.

click to enlarge Facebook's Sheryl Sandberg says: Ban Bossy and encourage girls to lead.
  • Facebook's Sheryl Sandberg says: Ban Bossy and encourage girls to lead.

"When I was growing up, I was called bossy," Sandberg says in the video.

"I think the word 'bossy' is just a squasher," says Glee's Jane Lynch.

In a scant but impressive 67 seconds, the women shine a light on words like bossy, pushy, and stubborn, words that are often used to discourage young girls from pursuing their dreams.

"Being labeled something matters," says Jennifer Garner.

"Girls are less interested in assuming leadership positions than boys," says Beyonce.

"And that's because they're worried about being called bossy," says Lynch.

The women, and a few men, call upon people to ban words like bossy and encourage girls and young women to be themselves. To lead.

"There are no limits," says Rice.

"Dare to be you," says von Furstenberg.

"I'm not bossy, I'm the boss!" proclaims Beyonce.

Check out the video below.

You can take the pledge to ban bossy at

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