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Wednesday, March 5, 2014

Bootie Babe: A San Francisco Nail Polish Company That Loves a Good Rump

Posted By on Wed, Mar 5, 2014 at 8:00 AM

click to enlarge I like big... - SUPERBOOTY LLC
  • SuperBooty LLC
  • I like big...

It turns out booty bottles are pretty hard to make.

Former front man of the 15-piece funk and disco tribute band Superbooty, Mark O'Hara, latest venture is Bootie Babe, a San Francisco-based nail polish company that features colors -- as groovy as the former band's music -- in rounded-rump bottles.

"At SuperBooty concerts we sold T-shirts and stickers and I always wanted to sell other booty themed products but was too busy to get involved in manufacturing," says O'Hara.

But after the band disbanded in 2008, he had time for other booty ventures, like SuperBooty LLC, which produces the Bootie Babe nail polishes.

After doing some initial research, O'Hara found that in 2010 it would take about $200 to enter the nail polish business; but to compete with major brands he'd have to focus on the bottle shape.

Manufactures told him that that the booty bottles are the most difficult shapes they've ever produced, but O'Hara points out they do get noticed.

"I just thought it would be funny, unique, sexy and it literally 'stands out from the competition'," says O'Hara. "Almost everyone that sees one either smiles or laughs and that's a very good first impression."

Three years, $80k, and three booty molds later, the cruelty-free Bootie Babe is producing 48 colors, with booty-ful names like "Bubble Butt," "Cushy Tushy," and "Killer Keister."

O'Hara has plans to expand Booty Babe, featuring more colors and international distribution by 2015; he's currently in the fundraising process for his next phase of expansion: 240,000 bottles (48 colors, 5000 bottles per color). And while, currently, you only buy these $12 badonkadonk nail polishes online, he's in the process of getting the booty bottles into stores.

In the future, he says he plans to open "bootiques," as well. So keep an eye out for those rumps!

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To order Booty Babe nail polishes, visit their website; and to learn more about their fundraising and expansion efforts, visit their angel.co page.

For events in San Francisco this week and beyond, check out our calendar section. Follow us on Twitter at @ExhibitionistSF, Mollie at @MollieM10, and like us on Facebook.

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About The Author

Mollie McWilliams

Mollie McWilliams

Bio:
Mollie is the Web Editor and has been with SF Weekly since 2010.

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