When we first heard about E!'s new show #RichKids we cringed, our faces contorting as we watched the trailer -- one rich girl asking her friend "Have you ever partied your eyebrows off?"
But somehow this yet-to-debut show just got worse, and it involves the rest of America's young 20-somethings running around after luxury prizes and taking selfies -- we're sure duck lips are encouraged.
The #RichKids press release staring back at us like a rhinestone-studded iPhone 5, "Attn San Fran:.." it announces, preparing us for the deluge of Twitter and Instagram terms to follow:
"Finders Keepers" Invites Fans To Follow Clues Posted On @RichKidsOfBH Instagram, Then Seek Out and Claim Fabuluxe Prizes In Their City From The Most Sought After Luxury Brands."
E! goes on to share that the channel is traveling to 20 various U.S. cities -- San Fran included -- to play an Instagram game of finders keepers. They'll hide five fabuluxe (oh look, it's catching on!) items throughout San Fran on Jan. 16 and then Instagram clues to their followers for them to go find them.
Ah yes, a bunch of 20-something women trampling over each other through Union Square to find a designer handbag -- does that constitute as partying your eyebrows off? It seems pretty easy to lose at least one that way.
The glittery email continues with:
"When an eligible fan/follower discovers one of the items, they simply just take a selfie with it, use our hashtag, post to Instagram in true #RichKids fashion ... and it is all theirs. After all ... 'Finders Keepers!'"
Do you get some sort of bonus prize if you say nenner nenner as you swing your new handbag above your head as though you've found the Holy Grail? Selling your soul for Instagram fame should definitely result in at least one more fabuluxe item.