Hashtags, love them or hate them, they continue to develop into something beyond a teen's frenzy of #emotions below their Instagram photos. Earlier this year we mentioned the project of collecting photos about those who love San Francisco under the hashtag #nowrongwaysf, and last week we mentioned the guerrilla marketing campaign, #CJMRogueTicket, by the Contemporary Jewish Museum.
Here's the latest hashtag for San Francisco -- and this one is all about doing a good deed. #Hashtaglunchbag is a project that originated in L.A., when a few friends got together and handed out bag lunches to the city's homeless population. They instagramed and tweeted their process under the lunch bag hashtag and have encouraged others to follow their lead.
The lunch bag hashtag has been popping up around the country (we spotted it in NYC), but it appears to be a movement has remained outside of the Bay Area -- for now. On Nov. 3, a group is coming together at the Cellar (685 Sutter) to kick-off the movement in San Francisco. Everyone is welcome to come volunteer alongside Chuy Gomez, Miss San Francisco, and other Bay Area personalities. They'll start making lunches at 10 a.m. before distributing them throughout the city. They also ask, if you're able, to contribute $5-$10 towards the cost of the lunches.
If you're unable to make it to this event, but are interested in the social media volunteerism of the lunch giveaways, the site includes an outline for those setting up their own #Hashtaglunchbag giveaway. They also encourage those organizing the project to contact them for further instructions on how to do it successfully.
We're looking forward to seeing what pops up under the lunch bag hashtag on Nov. 3.