Get SF Weekly Newsletters

Wednesday, December 14, 2011

The Chipmunks Keep Calling Black Film Critic a "Jungle Monster"

Posted By on Wed, Dec 14, 2011 at 12:30 PM

click to enlarge alvin_chipmunks_punk.jpg

The 3D entertainment of choice for parents who just don't give a shit, Alvin & the Chipmunks have recently been turning up to promote their terrible new movie on the local TV news programs viewed by their target demo: those Americans who plow through the culture like gape-mawed whales, gulping down whatever entertainment-plankton just happens to pass before them.

This morning some might have choked a bit on this. In a PR package apparently prepared by whatever studio unleashes godawful chipmunk movies, Fox 4 Kansas City movie critic Shawn Edwards -- the auteur behind "We Make Movies Too: The 100 Best Black Movies Ever" and the founder of -- gets called a "jungle monster" by the Chipmunks ... twice.

WARNING: If you have still have a soul, this video might snatch it away.

You may know Edwards as the critic whose excited blurbs appear on the posters and ads for movies that no other critics would award with excitable blurbs. (He does pretty well in Criticwatch's "Whore of the Year" polls, although I think there's t least a bit more to him than that.)

Hair-raising as this video is, it illustrates a point that Edwards has made before: for better or worse, he's a rarity. This video package is designed for any critic to jump in, act with the Chipmunks, insert a half-assed joke about the local team, and then have a cute time-killer for his or her market. Since black critics are uncommon, it probably occurred to nobody in the Chipmunks marketing team that the phrase "jungle monster" could possibly have connotations beyond whatever they were going for here.

Edwards had no such trouble during his hard-hitting interview with Yogi and Boo-Boo.


Follow Alan Scherstuhl on Twitter at @studiesincrap, SF Weekly's Exhibitionist blog at @ExhibitionistSF and like us on Facebook.

  • Pin It

Tags: , , ,

About The Author

Alan Scherstuhl


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"