We're pretty familiar with the concept of pop-ups here in the Bay Area. A boutique or restaurant will open up just for an evening, offering special products and deals, then disappear. It's a way for retailers to generate buzz and to test their chops before committing to opening a permanent location. But Alfonso Dominguez, co-owner of Tamarindo restaurant in downtown Oakland, has reimagined the pop-up experience. In collaboration with artist and urban planner Sarah Filley, Dominguez expanded the concept to include his whole neighborhood, inviting six new retailers to open pop-up shops in the area, rent-free for six months. Dominguez and Filley have named the project Popuphood, and they hope that it will revitalize the Old Oakland neighborhood by luring other retailers to move in as well.The offer of six months free rent was obviously a huge temptation for the six new shops: Manifesto Bicycles, Marion and Rose's Workshop, Sticks + Stones, Piper and John General Goods, Turtle and Hare, and Crown Nine. All except one has been granted a previously empty storefront to make its own. Turtle and Hare will be located in a shipping container in a nearby parking lot. Popuphood is partially funded by Oakland's Tenant Improvement Program, but Dominguez and Filley also negotiated with property owners in the neighborhood for rent waivers in exchange for bringing in new business. Dominguez has a vested interest in the success of the project, as successful retail will bring added foot traffic to his neighborhood, and hopefully hungry diners to his restaurant. @ExhibitionistSF and like us on Facebook.