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Wednesday, November 23, 2011

15 Ridiculous Highlights From Betty Crocker's '50s Cookbook for Kids

Posted By on Wed, Nov 23, 2011 at 7:00 AM

click to enlarge studies_in_crap_betty_crocker_boys_and_girls.jpg

Your Crap Archivist brings you the finest in forgotten and bewildering crap culled from Golden State thrift stores, estate sales, and flea markets.

Betty Crocker's Cook Book for Boys and Girls

Author: The team of scientists and ad-men who combined themselves, among with an impossible feminine ideal, to become, Voltron-like, Betty Crocker.

Date: 1957

Publisher: Golden Press, New York

Discovered at: Half Price Books, Berkeley

The Cover Promises: It's fun to beat a whole stick of butter into goop.

Representative Quote:

click to enlarge studies_in_crap_betty_crocker_boys_and_girls_nut_bread.jpg

Propriety dictates that we should clear up the whole crack-in-his-nut-bread thing right up front. Back in '57, adults were free to approach children and comment about cracks and nut bread and the necessity of having one in the other. Even fictitious adults like Betty Crocker got into the act!

But here's the bread she was talking about, which of course could never seem dirty at all:

click to enlarge studies_in_crap_betty_crocker_whiz_nut.jpg

That's how it goes in Betty Crocker's Cook Book for Boys and Girls, certainly the most beloved book ever to turn up in the Crap Archives. Junior pokes at his loaf, while sister toils over the dirty dishes.

Her dreams:

click to enlarge studies_in_crap_betty_crocker_boys_and_girls_cook_all_day.jpg

Still, the illustrations are charming, the recipes cute, and the book a source of great nostalgia for a generation or so of Americans. The entire text of it is available on, and Simon & Schuster printed a facsimile edition of the original back in 2003, right down to the racist oatmeal:

click to enlarge studies_in_crap_betty_crocker_boys_and_girls_racist_cereal.jpg

Did kids in the '50s truly relish the myth of the happy slave -- for breakfast?

That's not the only disturbing thing Ms. Crocker unleashed on our youth:

click to enlarge studies_in_crap_betty_crocker_boys_and_girls_candle_salad.jpg

Come on, internet! If we all work together, we can make "candle salad" into a thing! Remember: You can eat it!

Other things you can eat -- but might not want to -- include Molasses Crinkles, Whiz Doughboys, Canned Peas De Luxe, and the dreaded Jolly Breakfast Ring. Here's one that's actually still cute:

click to enlarge studies_in_crap_betty_crocker_boys_and_girls_bunny_salad.jpg

A "bunny salad" made from a sliced pear, a red candy, and everyone's willingness not to think about a bunny autopsy.

Next: More kid quotes and actual photos of actual food

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Alan Scherstuhl


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