Little Otsu was a favorite seller of paper products in the Mission for the greater part of the past decade. The independent publishing company sold beautiful illustrated paper, "uncommon illustrated books," and other handmade goods first on 16th Street and then from a Valencia Street storefront leased by McSweeney's from 2002 through the end of 2010. Many among us can recall lazy afternoons spent flipping through exquisite decorative planners and books or eyeballing dozens of hand-drawn cards.
Some of its products still live online, and owners Jeremy Crown and Yvonne Chen -- now based in Portland, Ore. -- are making more available all the time. Yet with the closing came a physical loss. There's something added by a brick-and-mortar space -- the touch and feel of fine craftsmanship. For the rest of this month, that tangible part of Little Otsu is back in S.F. in the back gallery of Market Street design-friendly boutique Rare Device.
How long will last?
Until June 29.
Will there be more Little Otsu pop-ups around San Francisco?
At the moment we don't have any plans, but we'd love to do it again.
So between not having a good space, and a good manager leaving, we thought it made sense not to move to another location. Also, having been there for eight years, our rent was not in line with the current prices, and it made it untenable for us.
How did you choose the items to be displayed in Rare Device?
Our pop-up shop is focused on our own published goods and includes nearly everything we've published that is in print. We recently started a new series of mini art books called The Little Otsu Living Things series, and the pop-up shop is in part a celebration of the release of the series. It includes some original artwork that's for sale in the gallery.